Iconic fashion labels, Adidas and Moncler, have embarked on a journey into the future, merging the worlds of futuristic fashion and NFTs in a collaborative venture titled ‘The Art of Explorers’. This campaign showcases AI-created adventurers and mixed-media sculptures, all integrated into an immersive digital experience. To top it all off, a limited edition series of NFTs is also part of the package.
The Genesis of a New Artistic Approach
Moncler, the prestigious Italian fashion house, took the initiative to engage artists to create explorer representations for the collection. This approach is an advanced version of their previous ‘Art of Genius’ exhibition, which was held in London and marked the beginning of their partnership with Adidas. The exhibition celebrated numerous brand collaborations across various sectors including fashion, music, and automotive, with big names like Pharrell Williams, Salehe Bembury, Roc Nation, and Mercedes Benz being part of it. Moncler’s previous foray into the Web3 space was on its 70th anniversary in October 2022, where it launched 1,070 NFTs inspired by its iconic Maya jacket.
Blurring the Boundaries Between Reality and AI
The project has seen contributions from a host of talented artists such as Gary Card, Ibby Njoya, and Kate Tabor. Their sculptures are exhibited alongside humans sporting various looks, with the aim of blurring the line between machine and man. This leads observers to question the reality of the photos, wondering whether they are real humans or creations of AI. The campaign was styled by Ai Kamoshita, with makeup and hair brought to life by artist Isamaya Ffrench and stylist Shirori Takahashi. The striking images were captured by photographer Hanna Moon.
The Integration of NFTs into the Digital Experience
Fashion enthusiasts can dive into this digital universe on Moncler’s website. Drawing inspiration from the ‘Art of Genius’ show, the website displays a vibrant cityscape. The interactive experience includes ‘sound, video, and 3D animation’, and also offers exclusive products for purchase. For NFT collectors, a limited collection highlighting the Moncler x Adidas Originals NMD boot is available. These digital tokens can be accessed both on the immersive platform and the Adidas Confirmed app.
For those seeking to acquire a piece of this high-fashion future, the Moncler x Adidas Originals collection will be available online from October 4. Traditional retail enthusiasts can find them in selected stores a day later. To keep up with the latest trends in the world of cryptocurrencies and NFTs, consider using the cryptoview.io application.
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