What is the recent buzz in the crypto world? Well, it’s about the crypto exchange Bitget enlisting comedian Adam DeVine in a rather unusual advertisement. This isn’t the first time celebrities have endorsed a cryptocurrency platform, but it’s intriguing nonetheless.
A Comedic Turn for Bitget
Adam DeVine, known for his roles in ‘Workaholics’ and ‘House Party’, starts off the ad by participating in a digital auction for a piece of expensive digital art for his virtual beach house. After securing the artwork, he proceeds with a pitch for crypto exchange Bitget. The company hopes that this new partnership will attract younger investors, especially millennials and Gen Z, as mentioned in a press release.
The managing director of Bitget, Gracy Chen, sees the collaboration with comedians like Adam as a way to make crypto and Web3 more engaging and accessible, thus drawing in more young people who will be key to advancing our society towards a crypto-friendly future.
Not the First Celebrity Endorsement for Bitget
Bitget is no stranger to celebrity endorsements. The crypto exchange previously announced a partnership with soccer superstar Lionel Messi in October 2022. Messi, who has been involved with other crypto projects including launching NFTs as part of the ‘Messiverse’, was signed on to lead the #MakeItCount campaign in November 2022. However, since the launch of the single #MakeItCount video, Messi has been noticeably absent from Bitget’s other videos.
Bitget’s Odd Advertising Strategy
What makes the ad peculiar is its emphasis on Web3 staples like NFTs and a list of everyday activities that people perform without the need for blockchain or crypto. DeVine’s monologue includes activities like sending memes, streaming music, and exploring Decentraland on mobile, even though Bitget does not offer any of these capabilities. The crypto exchange does offer spot trading and futures contracts and claims to be the world’s largest copy-trading exchange, but these services are not mentioned in the ad.
Despite these oddities, Bitget has been defying industry trends during the crypto winter by announcing expansion plans, initiating a $100 million fund for Asia-focused Web3 projects, and opening a new office in Dubai.
As we near the end of this analysis, it’s worth noting that applications like cryptoview.io can help track and manage your investments in platforms like Bitget, providing a comprehensive view of your crypto portfolio. In this ever-evolving digital landscape, staying informed and updated is crucial.
Start now using our tools for free.Interestingly, one thing remains impossible for American actor DeVine and many others – accessing Bitget from the U.S. Despite the grandeur of the ad and the promise of a few fingertip taps away from anything you want, Bitget is currently unavailable in the U.S.
