Is it now possible to see NFT game ads on Google? The short answer is yes. Google has recently updated its policy to permit ads related to blockchain video games that employ NFTs. This significant shift, effective from September 15, demonstrates Google’s intention to foster an open yet regulated environment for blockchain and NFT games.
What Does Google’s New Policy Entail?
Google’s updated policy allows for the creation of ads for games that offer in-game items, such as cosmetics or weapons, as NFTs. However, this policy is not without its restrictions. The tech giant has drawn a line in the sand when it comes to gambling-related crypto games and games that provide token staking rewards.
Specifically, any crypto or NFT game where players can “wager or stake NFTs for the chance to win anything of real-world value,” including NFTs, are prohibited from advertising on Google. “Social casino games” that reward users with NFTs, as well as any “real money gambling” games, are also barred from purchasing ads.
The Implications of Google’s Policy Update
Google’s policy update has significant implications for the world of blockchain and NFT games. It signifies that Google acknowledges the distinction between games where NFTs serve as in-game items that enhance gameplay and games where NFTs enable gambling mechanics for players.
In July, Google issued new rules for its mobile Google Play Store, allowing Android developers to integrate NFTs into their games, provided they do not incorporate gambling mechanics. Selling NFT “bundles” via gacha or loot box-style mechanics are also prohibited under the new Play Store rules.
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In conclusion, Google’s policy update is a significant step in the evolution of NFT games. While there are restrictions in place, this move opens up new advertising avenues for games that utilise NFTs in a non-gambling context. The crypto and gaming world will undoubtedly be watching closely to see how this policy evolves.
